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Santana Row (abbreviated as SR or The Row) is a residential and commercial district of West San Jose in San Jose, California. Santana Row is intersected by Stevens Creek Boulevard, a major thoroughfare, and nearby to local landmarks like Westfield Valley Fair and the Winchester Mystery House.

Santana Row
Neighborhood of San Jose
Santana Row Park (top) and the Hotel Valencia (bottom).
Santana Row
Location within San Jose
Coordinates: 37.320278°N 121.947778°W / 37.320278; -121.947778
CountryUnited States
StateCalifornia
CountySanta Clara County
CitiesSan Jose
Named forFrank M. Santana
(San Jose City Planning Commissioner)
WebsiteOfficial Website

History


Santana Row derives its name from Frank M. Santana, who served on San Jose's planning commission in the 1950s, who is also the namesake for the area's Frank M. Santana Park. The site was previously a Town and Country Village.

On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire.[1][2] The fire was reported at 3:36 p.m.[3] Embers caused at least 15 smaller fires nearby, and a nearby apartment complex had 39 units destroyed, resulting in 132 people losing their homes.[4] The main fire spread to five alarms, while the secondary fires required six alarms. It was the largest structure fire in San Jose's history, with damage estimated at $129 million.[5]

The 42-acre "village within a city" was developed as a luxury, mixed residential and shopping district between 2001-2002, for a cost of $450 million and was at the time regarded as "the most ambitious project of its kind in the United States".[6] In 2010, it was called "an arguably successful mixed-use development".[7]

Santana Row continued to expand in 2016.[8] Santana Row has a population of 24,196 within a one-mile radius and 740,000 within the 5 mile (daytime) trade zone.[9]


Lifestyle


Exotic cars at the Hotel Valencia
Exotic cars at the Hotel Valencia
Tree-lined commercial streets characterize the district.
Tree-lined commercial streets characterize the district.

Shopping


Santana Row offers a mix of brand name shops, local boutiques,[10] restaurants, 36 establishments serving food,[11] nine spas and salons, a theater, and a hotel.

Several large-scale anchor retailers line the property's frontage on Stevens Creek Boulevard, including Crate & Barrel, The Container Store, and Best Buy. Major tenants within the center include H&M, Tesla, Nike, lululemon, and Madewell.


Awards


The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and Builder Magazine's Project of the Year in 2003.

The design team, including SB Architects, BAR Architects, Steinberg Architects and landscape architects The SWA Group and April Philips Design Works, worked on behalf of the project developers, Federal Realty Investment Trust.


Economy


Santana Row is home to a small tech hub of companies, including Splunk, NetApp, BlueJeans, Experian, Federal Realty Investment Trust, and AvalonBay Communities, among others.[12]


Parks



References


  1. Ha, K. Oanh (August 20, 2002). "Project has struggled with setbacks". San Jose Mercury News. Archived from the original on December 21, 2002. Retrieved April 13, 2022.
  2. "San Jose Firefighters Mop Up Huge Blaze At Upscale Development". Associated Press. August 20, 2002. Archived from the original on November 13, 2002. Retrieved April 13, 2022 – via KGO-TV.
  3. Carreon, Crystal; Woolfolk, John; Sulek, Julia Prodis (August 19, 2002). "Fire deals Santana Row a major blow". San Jose Mercury News. Archived from the original on October 21, 2002. Retrieved April 17, 2022.
  4. Gathright, Alan; McCabe, Michael; Rubenstein, Steve (August 20, 2002). "Fast-moving inferno destroys upscale San Jose development". San Francisco Chronicle. Archived from the original on May 21, 2003. Retrieved April 17, 2022.
  5. Robaton, Anna (February 2004). "Santana Row bounces back". Shopping Centers Today. Archived from the original on 2008-01-13.
  6. San Jose’s Santana Row celebrates 10th anniversary MARY GOTTSCHALK, Mercury News, September 27, 2012
  7. Is Santana Row, San Jose, a Successful Mixed-use Development?, Pallavi Saxena 2010 ITE Western District Annual Meeting San Francisco, CA June 27-30, 2010
  8. Druzin, Bryce (November 30, 2016). "Final piece of Santana Row project underway". Silicon Valley Business Journal. Archived from the original on January 7, 2017. Retrieved April 13, 2022.
  9. Federal Realty - Santana Row: Demographics
  10. "Shopping | Santana Row". www.santanarow.com. Retrieved 2020-11-17.
  11. "Dining | Santana Row". www.santanarow.com. Retrieved 2020-11-17.
  12. Santana Row - Offices


Wikimedia Commons has media related to Santana Row.



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